# Pull your Walmart Ad Center reports into your own systems > Get your Keyword Performance and Item Performance reports, campaign budgets and keyword bids out of Walmart Connect Ad Center with one API call each. Or have a workflow send yesterday's rows to your warehouse every day. Page: https://fous.com/automate/walmart-connect-ad-center Updated: 2026-11-11 Works with your own Walmart Connect Ad Center account. Fous is an independent product. ## What you can build on Ad Center ### Get a Keyword Performance report Requests the Keyword Performance report in the On-Demand section of the Reports tab for a date range and returns its rows. - Takes: Start date, end date - Returns: Date, campaign, ad group, bidded keyword, searched keyword, match type, bid, average CPC, impressions, clicks, ad spend, sales, orders, units ### Get an Item Performance report Requests the Item Performance report in the On-Demand section of the Reports tab for a date range and returns one row per item. - Takes: Start date, end date - Returns: Date, campaign, ad group, item ID, item name, impressions, clicks, ad spend, attributed sales, orders, units sold ### List campaigns with budgets and results Reads the All Campaigns page for a date range: each campaign's status, budgets and the metrics shown beside it. - Takes: Start date, end date, status (optional) - Returns: Campaign name, campaign type, targeting type, status, daily budget, total budget, start date, end date, impressions, clicks, ad spend, sales, ROAS ### Update a keyword bid Sets a new bid on one keyword in an ad group of a keyword bidded campaign and returns the saved value. - Takes: Campaign name, ad group name, keyword, match type, new bid - Returns: Keyword, match type, previous bid, new bid, state ## Automate Ad Center with a workflow A [workflow](/product/workflows) runs your methods as one process, with nobody at the screen. A schedule or a call from your own system starts it, the steps run in order, and the result arrives in your inbox or in the systems you already use. ### Yesterday's keyword rows in your warehouse, every day Starts: Every day at 11:30 Pacific Time 1. Request the Keyword Performance report for yesterday. 2. Stop when it has no rows. 3. Post the rows to your data warehouse's webhook, so your history outlasts Ad Center's 62 days. ### Keywords that spend without selling, once a week Starts: Every Monday at 12:00 Pacific Time 1. Request the Keyword Performance report for the last 14 days. 2. Keep the bidded keywords with ad spend over the amount you set and no orders. 3. Email you the list, highest ad spend first. ### Bid changes from your own rules, applied Starts: When your system calls the workflow's webhook with a keyword and a bid 1. Set the new bid on that keyword in its ad group. 2. Post the previous bid, the new bid and the keyword's state back to your system. You can run a workflow by hand on every plan, Free included. Schedules and webhook triggers come with the paid plans, from $29 a month. ## Once built, one call from your code Once you have built a [method](/product/methods), it is one POST to /v1/runs from your backend, or a tool an AI agent calls over MCP. This is what “Get a Keyword Performance report” would look like. Example request: ``` curl https://api.fous.com/v1/runs \ -H "Authorization: Bearer $FOUS_API_KEY" \ -H "Content-Type: application/json" \ -d '{ "method": "advertising.walmart.com/get_keyword_performance_report", "input": { "start_date": "2026-11-01", "end_date": "2026-11-07" } }' ``` Example response: ``` { "status": "completed", "data": { "report": "Keyword Performance", "start_date": "2026-11-01", "end_date": "2026-11-07", "rows": [ { "date": "2026-11-03", "campaign_id": 48213077, "ad_group_id": 91350264, "bidded_keyword": "insulated water bottle", "searched_keyword": "insulated water bottle 32 oz", "match_type": "phrase", "bid": 0.85, "average_cpc": 0.62, "impressions": 4812, "clicks": 96, "ad_spend": 59.52, "advertised_sku_sales_14d": 412.3, "other_sku_sales_14d": 88.75, "attributed_orders_14d": 21, "attributed_units_14d": 24, "ntb_orders_14d": 9 } ], "row_count": 1 } } ``` An example with invented data, not a ready-made endpoint. The method exists in your organization once you build it, and its name, inputs and fields follow your request. ## Ad Center’s own options Walmart Connect has Sponsored Search and Display APIs for its API partners: technology providers and technology-enabled agencies that complete partner onboarding, including a sandbox demo and a production demo. An advertiser's Admin grants a partner access, with at most 10 API partners per Search account. Advertisers themselves use Ad Center or a partner's tool. | Option | What it covers | What it takes | | --- | --- | --- | | Sponsored Search API, Full-Service partner | All Sponsored Search POST, PUT and GET operations: campaign management and reporting. | Partner onboarding with Walmart Connect: onboarding form, legal agreement, sandbox demo, production demo. Then access from each advertiser's Admin. | | Sponsored Search API, Reporting Only partner | All Sponsored Search GET operations and the snapshot report requests. No campaign management. | The same partner onboarding, and access from each advertiser's Admin. A Search account can have at most 10 API partners. | | A partner's tool | Campaign setup, management and reporting through a technology provider or agency in the Walmart Connect Partner Network. | A partner of your choice, added to your advertiser account by the account's Admin. | | Ad Center by hand | Campaigns, ad groups, items, keywords and bids, plus the Reports tab: On-Demand, Custom Reports, Advertiser Reports and Item Health. | Your Seller Center or Supplier Center credentials, and access from the account's Admin. | Read on November 11, 2026: [Walmart Developer Portal: Partner Types and API Access](https://developer.walmart.com/advertising-partners-search/docs/partner-types-and-api-access), [Walmart Developer Portal: Steps for Technology Providers and Technology-enabled Agencies](https://developer.walmart.com/advertising-partners-search/docs/steps-for-technology-providers-and-technology-enabled-agencies), [Walmart Developer Portal: Advertising partners FAQ](https://developer.walmart.com/advertising-partners/docs/faq). ## Signing in to Ad Center You sign in to Ad Center with your Seller Center or Supplier Center credentials, and the account's Admin grants each user access. Seller Center accounts use 2-step verification: a one-time code from an authenticator app, email or text message at each login. With Fous you sign in once through Walmart's own sign-in with your own account. Emailed codes are handled, and Fous signs back in when the session expires. ## Worth knowing - **Sponsored Search reports run on Pacific Time**: Walmart states that Sponsored Search uses Pacific Time in both the API and the Ad Center UI, while Display uses Eastern Time. Match your own day boundaries to that before you compare numbers. - **Yesterday's data arrives mid-morning Pacific**: For its API, Walmart says the previous day's data is made available daily by 10 to 11am PST, and that earlier requests return data up to two days back. Schedule a daily pull after that window. - **Report history goes back 62 days**: Since October 8, 2025, the API's snapshot reports can be retrieved for 62 days, down from 90, a window Walmart says aligns with Ad Center. Store each pull yourself if you need a longer history. - **Suppliers and sellers get different reports**: Brand Performance and Category Performance are for suppliers (1P) only. Placement Performance and Item Keyword Performance are listed for auto bidded and keyword bidded campaigns, not for Sponsored Brands or Sponsored Videos. ## More in Advertising, leads and business software - [Meta Business Suite and Ads Manager](https://fous.com/automate/meta-business-suite-and-ads-manager.md) - [微信公众平台](https://fous.com/automate/wechat-official-accounts-platform.md) - [Trustpilot Business](https://fous.com/automate/trustpilot-business.md) - [Mindbody](https://fous.com/automate/mindbody.md) - [Justdial for Business](https://fous.com/automate/justdial-for-business.md) - [Yelp for Business](https://fous.com/automate/yelp-for-business.md) - [Zillow Premier Agent](https://fous.com/automate/zillow-premier-agent.md) - [SALON BOARD](https://fous.com/automate/salon-board.md) - [Squarespace](https://fous.com/automate/squarespace.md) Other industries: [Repco Navigator Pro](/automate/repco-navigator-pro), [Dealertrack uniFI](/automate/dealertrack-unifi), [ADP Workforce Now](/automate/adp-workforce-now), [Trimble Unity Construct](/automate/trimble-unity-construct), [1688](/automate/1688), [TikTok Shop Seller Center](/automate/tiktok-shop-seller-center). ## Frequently asked questions ### Does Walmart Connect Ad Center have an API? Yes, for API partners. Walmart Connect's Sponsored Search and Display APIs are for technology providers and technology-enabled agencies that complete Walmart's partner onboarding. An advertiser's Admin can give up to 10 API partners access to a Search account. Advertisers themselves use Ad Center or a partner's tool. ### Which Sponsored Search reports can I pull from Ad Center? The On-Demand section of the Reports tab has Item Performance, Keyword Performance, Placement Performance, Item Keyword Performance, Attributed Purchases and Search Term Impression Share, plus two Sponsored Videos reports. Custom Reports, Advertiser Reports and Item Health are separate sections of the same tab. ### How fresh is Walmart Sponsored Search reporting data? It runs one day behind. For its API, Walmart says the previous day's data is made available daily by 10 to 11am PST, and a request made earlier returns data up to two days back. Sales, orders and units are reported for 3-day, 14-day and 30-day attribution windows. ### What are the bid limits when I change a keyword bid? Walmart's documentation gives a minimum bid of $0.30 for keyword bidding campaigns, $0.20 for auto bid campaigns and $0.50 for Sponsored Brands and Sponsored Videos, and a maximum keyword bid of $100. Bids are cut to two decimal places without rounding. ### Is Fous affiliated with Walmart? No. Fous is an independent product and is not affiliated with, endorsed by or partnered with Walmart or Walmart Connect. You use it with your own Ad Center account, and a method reads and does only what that account can. Fous is an independent product: it is not affiliated with, endorsed by or sponsored by the operator of Walmart Connect Ad Center (Walmart). The name is used only to say which system this page is about. Something here wrong or out of date? Write to legal@fous.com.