Get your Yelp leads, reviews and ads numbers by API

What you can build on Yelp

• Get new quote requests

  Build this

  Reads the Request-a-Quote leads in your Yelp Inbox for one location: who asked, when, and their answers to the project questions.

  Takes

  Location, received since (optional)

  Returns

  Customer name, received at, project questions and answers, phone number if shared, last activity, replied or not

• Get new reviews

  Build this

  Reads the reviews of one location, newest first, with each review's star rating and whether you have responded.

  Takes

  Location, posted since (optional)

  Returns

  Reviewer name, star rating, date, review text, responded or not

• Get daily ads performance

  Build this

  Reads your Yelp Ads results for one location and a date range, day by day.

  Takes

  Location, start date, end date

  Returns

  Date, impressions, clicks, ad-driven page views, calls, leads, ad spend

• Reply to a quote request

  Build this

  Opens one Request-a-Quote lead in the Inbox and sends your plain-text reply in its conversation.

  Takes

  Location, customer name, received at, message

  Returns

  Sent at, customer name, message

Automate Yelp with a workflow

A workflow runs your methods as one process, with nobody at the screen. A schedule or a call from your own system starts it, the steps run in order, and the result arrives in your inbox or in the systems you already use.

• New quote requests, passed to your CRM

  Build this

  Starts

  Every 15 minutes

  Step 1

  For each location you name, get the quote requests received today.

  Step 2

  Keep the leads that were not there on the last run.

  Step 3

  Post each one, with customer name, project answers and phone number, to your CRM webhook.

• Morning review check, low ratings first

  Build this

  Starts

  Every day at 8:00

  Step 1

  For each location, get the reviews posted since yesterday.

  Step 2

  Stop when there are none.

  Step 3

  Email you the reviews grouped by location, with one, two and three star reviews at the top.

• Yesterday's Yelp Ads numbers, to your reporting

  Build this

  Starts

  Every day at 14:00 Pacific Time, once Yelp has completed the previous day's metrics

  Step 1

  For each location, get yesterday's ads performance.

  Step 2

  Post date, impressions, clicks, page views, calls, leads and ad spend to your reporting webhook.

You can run a workflow by hand on every plan, Free included. Schedules and webhook triggers come with the paid plans, from $29 a month.

Once built, one call from your code

Once you have built a method, it is one POST to /v1/runs from your backend, or a tool an AI agent calls over MCP. This is what “Get new quote requests” would look like.

curl https://api.fous.com/v1/runs \
  -H "Authorization: Bearer $FOUS_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "method": "biz.yelp.com/get_quote_requests",
    "input": {
      "location": "Acme Plumbing, Oakland",
      "received_since": "2026-11-11"
    }
  }'

{
  "status": "completed",
  "data": {
    "location": "Acme Plumbing, Oakland",
    "leads": [
      {
        "customer_name": "Dana R.",
        "received_at": "2026-11-12T07:42:00-08:00",
        "project": [
          {
            "question": "What do you need help with?",
            "answer": "Water heater replacement"
          }
        ],
        "phone_number": null,
        "last_activity_at": "2026-11-12T07:42:00-08:00",
        "replied": false
      }
    ],
    "count": 1
  }
}

An example with invented data, not a ready-made endpoint. The method exists in your organization once you build it, and its name, inputs and fields follow your request.

Yelp’s own options

Yelp's Leads and Respond to Reviews APIs are reserved for contracted Yelp partners, and its Reporting API also for direct advertisers who meet a spend level. All are disabled by default and set up by Yelp. A business with Request-a-Quote on can send new leads to other tools through Yelp's Zapier integration. Everything else happens in Yelp for Business itself.

Read on November 12, 2026: Yelp Partner APIs, Leads API - Zapier Integration, Reporting API.

Signing in to Yelp

Yelp for Business works through your Yelp Business Account, and even Yelp's partner apps respond to reviews only after a user signs in to the site and authorizes them. With Fous you sign in once through Yelp's own sign-in with your own account: the login is sealed with AES-256, code and AI agents never see it, and an expired session is signed back in.

Worth knowing

Ads numbers are ready the next day

Yelp processes each day's metrics once, for a day that starts at midnight Pacific. Ads metrics are usually complete by 10:00 AM PST the next day, business metrics by 1:00 PM PST, and they do not change after that.

A phone number only when the customer opts in

A lead carries a phone number only if the customer agreed to phone or text contact, and it can arrive after the lead itself. Yelp says about 40% of leads include one.

One thread per lead

Replies from the Inbox, the masked email address and the phone all land in one conversation. Email replies must be plain text without links or attachments, and the masked email address works for up to 30 days.

One response per review

A review can have only one business response. Yelp's Respond to Reviews API also limits a location to 20 review responses a day.

More in Advertising, leads and business software

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• 微信公众平台
• Trustpilot Business
• Mindbody
• Justdial for Business
• Zillow Premier Agent
• Walmart Connect Ad Center
• SALON BOARD
• Squarespace

Other industries: Nexpart, Stellantis DealerCONNECT, Paycom, United Rentals Total Control, Trek B2B, 楽天市場 RMS.