Pull your CarGurus leads and deal ratings into your systems

What you can build on the Dealer Dashboard

• Get leads from Lead Reports

  Build this

  Reads Lead Reports in the Dealer Dashboard for a time period, filtered by vehicle type, with Standard Email and Digital Deal leads told apart.

  Takes

  Start date, end date, vehicle type (optional)

  Returns

  Received date, lead type, vehicle, vehicle type, stock number, listed price

• Get VDP Activity per vehicle

  Build this

  Reads the VDP Activity page for a time period and an optional vehicle type, listing by listing.

  Takes

  Start date, end date, vehicle type (optional)

  Returns

  Vehicle, vehicle type, stock number, VDP views, connections, days on CarGurus

• Read deal ratings from the Pricing Tool

  Build this

  Reads the Pricing Tool for your listed vehicles: each one's price, its current deal rating and the price that moves it into the next deal rating bracket.

  Takes

  Vehicle type (optional)

  Returns

  Vehicle, stock number, price, deal rating, price for the next deal rating

• Re-send leads to your CRM

  Build this

  Opens Lead Reports, selects the time period you give and clicks Re-send leads, so CarGurus email leads go to your CRM again.

  Takes

  Start date, end date

  Returns

  Time period, confirmation shown, leads in the period

Automate the Dealer Dashboard with a workflow

A workflow runs your methods as one process, with nobody at the screen. A schedule or a call from your own system starts it, the steps run in order, and the result arrives in your inbox or in the systems you already use.

• Yesterday's CarGurus leads, Digital Deal first

  Build this

  Starts

  Every day at 7:30

  Step 1

  Get yesterday's leads from Lead Reports.

  Step 2

  Stop when there are none; otherwise put Digital Deal leads first.

  Step 3

  Post each lead with its date, lead type, vehicle and stock number to your CRM webhook.

• Deal ratings that changed this week

  Build this

  Starts

  Every Monday at 7:00

  Step 1

  Read every vehicle's price and deal rating from the Pricing Tool.

  Step 2

  Keep the vehicles whose deal rating changed since the last run.

  Step 3

  Email you the list with the price for the next deal rating.

• Weekly VDP Activity summary for the sales desk

  Build this

  Starts

  Every Monday at 8:00

  Step 1

  Get last week's VDP Activity for used vehicles.

  Step 2

  Summarize which vehicles drew the most and the fewest VDP views and connections.

  Step 3

  Email you the summary with the full list below it.

You can run a workflow by hand on every plan, Free included. Schedules and webhook triggers come with the paid plans, from $29 a month.

Once built, one call from your code

Once you have built a method, it is one POST to /v1/runs from your backend, or a tool an AI agent calls over MCP. This is what “Get leads from Lead Reports” would look like.

curl https://api.fous.com/v1/runs \
  -H "Authorization: Bearer $FOUS_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "method": "cargurus.com/get_lead_report",
    "input": {
      "start_date": "2026-11-10",
      "end_date": "2026-11-11",
      "vehicle_type": "Used"
    }
  }'

{
  "status": "completed",
  "data": {
    "dealer": "Northwind Motors",
    "period": {
      "start": "2026-11-10",
      "end": "2026-11-11"
    },
    "leads": [
      {
        "received_at": "2026-11-11T09:42:00-05:00",
        "lead_type": "Digital Deal",
        "vehicle": "2022 Honda CR-V EX AWD",
        "vehicle_type": "Used",
        "stock_number": "N4471",
        "listed_price": 26890
      }
    ],
    "count": 1
  }
}

An example with invented data, not a ready-made endpoint. The method exists in your organization once you build it, and its name, inputs and fields follow your request.

The Dealer Dashboard’s own options

CarGurus's dealer materials describe no API for the Dealer Dashboard. Listings come from your inventory feed, email leads go to the addresses in Settings and to your CRM, and the Leads, VDP Activity and Removed Listings pages download as CSV. Scheduled Reports email up to 4 data reports, some only on higher listings packages.

Read on November 12, 2026: Key Product Updates from Q4'25, 7 Exciting Product Updates in Q3'24, Welcome to CarGurus.

Signing in to the Dealer Dashboard

The Dealer Dashboard uses CarGurus's shared sign-in page: an email address with Keep me signed in, or Google, Facebook or Apple. Your Account Manager activates the Dashboard login. With Fous you sign in once through that page with your own account. The login is sealed with AES-256, and code and AI agents never see it.

Worth knowing

Two kinds of email lead

Digital Deal email leads are counted apart from Standard Email leads on the Connection Summary, in Lead reports and on the SRP/VDP activity tabs, so a method can return the lead type as a field.

Filter by New, Used or Certified Pre-Owned

Leads, VDP Activity and Removed Listings filter by vehicle type, and their downloadable CSVs carry a Type column that matches the filter you chose.

What you see depends on your package

Maximize Margin and Acquisition Insights are for Featured+ and Featured Priority+ dealers, Highlight is an add-on for those packages, and dealer groups get group-level Scheduled reports.

Prices come from your feed

Your listings come from your inventory feed, so keep vehicle details and prices right in the feed and your IMS. Toyota dealers, for example, put the TSRP in the feed's MSRP field.

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