Turn the IndiaMART Seller Panel into an API

What you can build on the Seller Panel

• Get new enquiries from Lead Manager

  Build this

  Reads the conversations in Lead Manager received since a time you give, with the buyer's details, the product and the message.

  Takes

  Received since

  Returns

  Enquiry type, received at, buyer name, company, mobile, email, city, state, product, message

• List Recent BuyLeads

  Build this

  Reads the Recent Leads tab of the BuyLeads section for a product and city, without selecting Contact Buyer Now, so no BuyLead credit is used.

  Takes

  Product or category, city (optional)

  Returns

  Product, requirement, quantity, buyer location, posted at

• Get consumed BuyLeads and Available Credits

  Build this

  Reads the Consumed BuyLeads tab and Transaction History in the BuyLeads section, with the Available Credits balance shown at the top right.

  Takes

  Consumed since (optional)

  Returns

  Available credits, then for each lead: product, buyer name, buyer location, consumed at

• Update a product's price

  Build this

  Opens a product in the Products section, selects Edit, changes Price and Availability and selects Save and Continue.

  Takes

  Product title, price, unit

  Returns

  Product title, price, unit, saved at

Automate the Seller Panel with a workflow

A workflow runs your methods as one process, with nobody at the screen. A schedule or a call from your own system starts it, the steps run in order, and the result arrives in your inbox or in the systems you already use.

• New enquiries, posted to your CRM

  Build this

  Starts

  Every 15 minutes

  Step 1

  Get the Lead Manager enquiries received since the last run.

  Step 2

  Keep the enquiries that were not there on the last run.

  Step 3

  Post each one, with buyer, company, mobile, email, city, product and message, to your CRM's webhook.

• Morning BuyLeads for your products and cities

  Build this

  Starts

  Every weekday at 9:00 India time

  Step 1

  For each product you name, list the Recent BuyLeads in your cities.

  Step 2

  Keep the BuyLeads that were not there on the last run.

  Step 3

  Email you the list, one section per product, so you choose which to contact.

• Weekly BuyLead spend and follow-up list

  Build this

  Starts

  Every Monday at 8:00 India time

  Step 1

  Get the BuyLeads consumed in the last 7 days and the Available Credits balance.

  Step 2

  Group the consumed BuyLeads by product.

  Step 3

  Email you the balance and the list of buyers to follow up.

You can run a workflow by hand on every plan, Free included. Schedules and webhook triggers come with the paid plans, from $29 a month.

Once built, one call from your code

Once you have built a method, it is one POST to /v1/runs from your backend, or a tool an AI agent calls over MCP. This is what “Get new enquiries from Lead Manager” would look like.

curl https://api.fous.com/v1/runs \
  -H "Authorization: Bearer $FOUS_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "method": "seller.indiamart.com/get_new_enquiries",
    "input": {
      "received_since": "2026-11-12T09:00:00+05:30"
    }
  }'

{
  "status": "completed",
  "data": {
    "enquiries": [
      {
        "enquiry_type": "Direct Enquiry",
        "received_at": "2026-11-12T09:41:00+05:30",
        "buyer_name": "Purchase team",
        "company": "Acme Fabrication",
        "mobile": "+91-98XXXXXX12",
        "email": "purchase@acme.example",
        "city": "Pune",
        "state": "Maharashtra",
        "product": "Stainless steel ball valve, 2 inch",
        "message": "Need 200 pieces, PN16 rating. Please share price and delivery time."
      }
    ],
    "count": 1
  }
}

An example with invented data, not a ready-made endpoint. The method exists in your organization once you build it, and its name, inputs and fields follow your request.

The Seller Panel’s own options

IndiaMART offers two Lead Manager APIs to paid sellers: a Pull API that returns your leads as JSON with a key you generate, and a Push API that posts each new lead to your HTTPS URL. Both carry leads only and are set up yourself. The Pull API is an add-on to an active subscription with no published price. Lead Manager has no export of enquiries to a spreadsheet.

Read on November 12, 2026: Lead Manager Pull API, Lead Manager Push API, Exporting enquiries to Excel.

Signing in to the Seller Panel

The Seller Panel signs you in three ways: a one-time code to your registered mobile number, a one-time code to your email address, or your password. With Fous you sign in once through IndiaMART's own sign-in with your own account. The login is sealed with AES-256, sign-in by emailed code is handled, and an expired session is signed back in.

Worth knowing

Contact Buyer Now uses a credit

BuyLeads are visible before you buy them. Selecting Contact Buyer Now may deduct a BuyLead credit, so a method that only reads Recent Leads leaves your Available Credits as they are.

The Pull API has tight limits

One call every 5 minutes at most, a window of up to 7 days, and data for the last 365 days. More than 5 calls in a minute blocks the key for 15 minutes.

Keys expire and replace each other

A Pull API key stops working after 7 days without use, and generating a new key stops the old one. The Push API is turned off if your URL refuses leads for 48 hours.

Product changes may be reviewed

After you save a product in the Products section, IndiaMART may review the change before it goes live, so a new price may not show on your listing at once.

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